Download PDF by R. S Zaharna: Battles to Bridges: U.S. Strategic Communication and Public

By R. S Zaharna

This booklet tackles the urgent have to extend the imaginative and prescient of strategic US public diplomacy. It explores the interaction of energy politics, tradition, identification, and communique and explains how the underlying verbal exchange and political dynamics have redefined what 'strategic communique' ability in contemporary overseas area.

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Additional resources for Battles to Bridges: U.S. Strategic Communication and Public Diplomacy after 9/11

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Allies in the region. S. public and how the United States was viewed by publics across the Islamic world are equally striking. S. officials have strenuously argued that the war on terrorism was not connected to religion, Islam and Muslims figure prominently in the survey questionnaires, more so than Arab. ” However, Arabs account for only 25 percent of the Islamic world. 64 The misconceptions between “Arab” and “Islam” appeared to have affected both sides of the mirror: the American image in the Islamic world and the image of Islam in America.

37 The BBG oversees all of America’s international radio and television programs including the Voice of America (VOA), WorldNet Television, Radio/TV Marti, and Radio Free Europe/Radio Liberty. After 9/11, the BBG launched three new initiatives, the Afghan Radio Network, Radio Farda in Iran, and Radio Sawa in the Middle East, at an estimated cost of $116 million. Like the State Department, it too focused on the Arab and Muslim world, especially the youth. S. public diplomacy during this period. Radio Sawa Launched on March 23, 2002, Radio Sawa was quick to gain media attention for its innovative format and market-based approach to America’s international broadcast tradition.

Focuses only on one side of the communication equation. ” This question is significant given the “mirror phenomenon” in communication. How one party in a communication relationship feels about the other is often mirrored in 20 Battles to Bridges how the other feels. Because mirror images tend to be mutually reinforcing, it is very difficult, if not impossible, to change one image without changing the image of the other as well. While the mirror phenomenon is well known in interpersonal communication and captured in the popular expression, “the feeling is mutual,” mirror images are also evident in international relations.

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