By James Pamment
This quantity outlines twenty years of reforms on the overseas & Commonwealth workplace (FCO), British Council and BBC global carrier – the so-called Public international relations companions. among 1995 and 2015, the FCO and its accomplice organizations in selling British impression in a foreign country have brought significant adjustments to how, the place and with whom international relations is carried out. This certain research hyperlinks significant organisational reforms to the altering political, technological and highbrow contexts of the day. via distinctive case stories over a 20-year interval, this learn demonstrates how and why British international relations developed from a secretive establishment to 1 realizing its function as a world concept chief via innovations equivalent to public international relations, electronic international relations and tender strength. it really is wealthy with unpublished files and case stories, and is the main designated research of the FCO and British Council within the modern interval. From Cool Britannia to the new nice crusade through the 2012 Olympics and diplomats on Twitter, this booklet charts the idea and perform at the back of a twenty first century revolution in British international relations. This paintings might be of a lot curiosity to policymakers and advisors, scholars and researchers, and international coverage and conversation specialists.
“From the heady previous of Cool Britannia to the current days of the good crusade in terms of the Royal marriage ceremony, London Olympics and a number of different gambits in Britain's evolving try to connect with overseas publics, this ebook is the basic account of the internal workings of a necessary point of up to date British international coverage: public international relations. James Pamment is an astute, succinct and interesting Dante, bringing his readers on trip during the coverage techniques backstage. We see the general public international relations equivalents of paradise, purgatory and the inferno, even though Pamment leaves us to choose that is which.”
Nicholas J. Cull, writer of ‘The Decline and Fall of the USA details business enterprise: American Public international relations, 1989-2001’.
“A reward to practitioners who are looking to do the task greater: required studying for someone going right into a senior task on the British Council, the united kingdom international & Commonwealth place of work and enlightened thinkers at 10 Downing road, HM Treasury and Ministries of international Affairs around the globe. Authoritative, scholarly and actual, Pamment moves a good stability among the salient information and the overarching photograph. He additionally does a massive carrier to these folks who lived it; our toils make extra feel for what he has performed - putting them in a ancient and conceptual context.”
John Worne, Director of process & exterior relatives, British Council, 2007-2015
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Additional info for British Public Diplomacy and Soft Power: Diplomatic Influence and the Digital Revolution
When pressed on exactly what they were attempting to convey, the FCO contrasted two terms, cultural diplomacy and cultural relations. Cultural diplomacy referred to activities “embracing the whole breadth of cultural and information activity,” while cultural relations was about “the state of our international relations in cultural terms in parallel with our political and commercial relations” (1986: vi). On close inspection, the proposed distinctions contribute little to a formal conceptualisation of terms.
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