Download PDF by Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li: Business Trends in the Digital Era: Evolution of Theories

By Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li

This ebook introduces 10 mega company traits, starting from large information to the O2O version. via mining and reading mountains of knowledge, the writer identifies those 10 rising developments and is going to nice lengths to give an explanation for and aid his perspectives with updated situations. by way of incorporating the most recent advancements, this ebook permits readers to maintain abreast of quickly advancing electronic applied sciences and enterprise models.
In this time of mass entrepreneurship and innovation, buying deep insights into company traits and greedy possibilities for innovation supply readers (business executives particularly) and their businesses a aggressive virtue and the capability to turn into the subsequent luck story.
The chinese language model of the e-book has develop into successful, with a few enterprise colleges utilizing it as a textbook for his or her S&T Innovation and company traits courses. It additionally offers enterprise executives with a pragmatic consultant for his or her funding and operation decisions.

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Additional info for Business Trends in the Digital Era: Evolution of Theories and Applications

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Just as the telescopes has enabled us to understand the greater universe and the microscope made it possible for us to observe microscopic life, big data is changing our life and how we view the world, and it is spurring new inventions and services. More changes are bound to come, and big data will be critical in achieving business success. Chapter 2 Cloud Computing—From Offline Computing to Cloud Computing We do not care where the information goes… Cloud has reduced complexity for us. —Kevin Marks, Social Media Expert at Google We will be surrounded by ‘Cloud Computing’ in the future… What you really need is ‘access’ to Internet without actually owning it… What you have purchased is access rather than ownership.

1 billion dollars in 2013. 7 billion dollars in 2015. 9 billion dollars respectively every quarter from server hardware sales, more and more customers are inclined to rent a server instead of buying one outright. 25 billion dollars “cloud service” business model poses a challenge to the traditional server manufacturers. Amazon has been successful not only in so-called technology innovation driven business model innovation but also in its cloud services, which had been disregarded as an unrealistic business in the past.

1 Will Big Data Support Cross-Sector Innovation? Netflix specialized in the online DVD rental business, which accumulated a large amount of data on DVD rentals and consumption insights. In 2013, Netflix set about making a transition by releasing the TV series House of Cards, which took the world by storm and was likened to the popular show Empresses in the Palace. Let’s probe into how big data have contributed to its success. In early 2013, by analyzing the playing records of over 30 million users, Netflix predicted that House of Cards would be a hit.

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